Rafael Arturo Mondonedo

Project Management | Business Intelligence | Marketing Strategy

A Google certified, marketing and communications professional with extensive events management, digital marketing, public relations and brand development experience. I have led marketing and communications for multi-million dollar companies across diverse industries using an excellent eye for design, research, and media production. I work well under pressure and can multitask to achieve goals amidst tight deadlines.

Core Competencies

Marketing Strategies & Campaigns
Reports & Corporate Communications
Digital Marketing & Media Production
Creative Team Lead
Events Marketing
Customer Relationship Management
Web & Print Content Development
Front-End Developer/Web Designer
Market Research
Social Media Marketing & SEO
Brand Development
Public & Media Relations
Vendor Management
P&L & Financial Year Planning
Business Development
Adobe Creative Suite Expert

Work Experience

Marketing Manager -
Chestertons International
April 2017 - December 2019

Developed and implemented 360° communication campaigns consisting of digital and social media activations, events, PR, email campaigns, and international roadshows while working closely with the sales team to ensure that all materials are in line with targets. I also managed company branding, PR, vendors and suppliers, budgets, sponsorship opportunities, CRM, and business development; as well as a small team of creatives and writers.

Highlights:

Variety of successful events including product launches in Bahrain, China, Kuwait, Nigeria, Singapore, South Korea, UAE, and UK
Research leading to news-published industry reports and drafting of commentaries
Company website re-design
Implementation of monthly, and eventually, yearly social media calendar
Brand re-orientation to Asia-pacific audiences
Manage Public Relations and media queries
Financial year plan
Lead generation

Marketing Manager -
ADMRI International
February 2016 - December 2016

Refreshed the company branding and rebuilt its digital properties. I reported directly to the Managing Director and helped set company sales targets and the strategies by which those targets are to be met.

Highlights:

Brand re-development and placement
Business development duties
Created all digital properties: website, email templates, social media accounts, CRM and CMS
Lead generation and CRM
Social media management
Copywriter and co-digital artist

Marketing Coordinator -
Allsopp & Allsopp Real Estate
August 2013 - February 2016

Assisted in the implementation of UAE branding and the expansion of the company in the UK. Aside from that my other tasks included graphic and web design, copywriting and social media management.

Highlights:

Wrote the first company style guide
Created the first fascia designs and other branding elements for UK retail shops
Created email templates and CRM workflow processes
Winner of 2015-2016 Best Marketing from International Property Awards

Media Analyst -
Fortbridge Consulting Pty
July 2011 - June 2013

I would read through yearly fiscal reports, monitor media releases, engage with journalists and other sources of information so that I can write my own analyses reports which will be used by account managers. I also managed a group of two researchers to help in my tasks and created instructional materials to help account managers with their on-boarding processes.

Co-founder/Events Manager -
Catalyst Events
September 2009 - June 2013

This was a company that my Graduate School colleagues and I founded in 2010 with the help of our professor. My role was to be head of technical aspects (graphics, lights and sounds, vendor management) and serve as floor director.

Contributing Writer -
Marathon Publishing
May 2011 - July 2013

I contributed human-interest pieces to Baby Magazine. This was a magazine published by Marathon Publishing Inc., and it focused on child-care, parenting and family wellness.

Motion Graphics Designer/Trainer -
Koozoo Media
March 2011 - June 2011

I designed and executed logo animations for an Australian media company, whose clients included real-estate agencies and car dealerships. Part of my tasks included designing a training module for new employees with a focus on developing best practices during production.

Professor -
Adamson University
June 2010 - April 2011

I was offered a position in the faculty of Liberal Arts to teach Communication Technology, Advertising Production Principles, Advanced Marketing Management, Photography, Expository Writing, Multimedia Design and Media Ethics.

Multimedia Artist/Trainer -
Shell Philippines
January 2010 - June 2010

I was in charge of writing training modules for employees and then shoot these materials into video format so that we may distribute to the hundreds of retail sites all over the country.

Multimedia Researcher -
Vibal Publishing House Inc
August 2007 - September 2009

I specialized in creating educational content for interactive CDs and websites, as well as producing animated videos in Adobe Flash.

Education and Certificates

Bachelor's Degree, Mass Communications Adamson University Philippines - April 2007

Google Ads Search Certification November 2019 - November 2020
Advanced Google Analytics November 2019 - November 2020

Personal Information

Birthday :

June 8, 1985

Gender :

Male

Nationality :

Philippines

Marital Status :

Single

Driver's License :

UAE

Languages :