Research, Proposals & Other Content

Summary

Roles:
Copywriter, Researcher

A role that I am quite adept with is copywriting; I write advertising copy, social media captions, blog content, press releases, speeches, researches, proposals, and other corporate communications materials in the English language; and I can write about almost any subject if given the time to do research.

2021 Project Proposal: Raayi Retail Recommendations This proposal demonstrates the level of research involved in each project.

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2020 Market Research Reach Potential Property Investors in Pakistan Published: Jan 2020

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2019 News Commentary: Dubai real estate: 5 top trends of 2019 Published: 10 Dec 2019

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2019 News Commentary: Selling real estate at the Dubai Expo Published: 23 Apr 2019

Pull Quote

2019 Press Release: Target Middle East-based investors Published: Mar 2019

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2018 Press Release: Chestertons launches Singapore franchise Published: Jun 2018

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2019 Market Research Research: Overview of the Kingdom of Jordan Published: Oct 2019

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2017 Longform Copywriting Capability Statement Completed: 2017

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2018 Longform Copywriting Company Profile Completed: 2018

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2019 Blog Writing Golf resorts in Mauritius Completed: 2019

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Campaign Proposals and Reports

Summary

Roles:
Copywriter, Researcher, Strategist, Analyst

These are sample pages from a campaign proposal and post-campaign report that I wrote to illustrate my ability to plan campaigns, and report back the results of those campaigns. I've redacted sensitve information to uphold confidentiality agreements.

Campaign Proposal Sample

Campaign Report Sample

Press release
March 2019
Immediate Release

Chestertons to target Middle East-based investors for prime Birmingham property at International Property Show

New build house prices in Britain’s second largest city expected to increase by 15.9% by 2024; high-speed railway network, HS2, and relocation of international organisations from London resulting in strong yields for Birmingham city properties of 6% and 8.9% for one and two-bedrooms, respectively

Leading international property company, Chestertons MENA, will be targeting Middle East-based investors with the launch of a new development in one of Birmingham’s most sought-after locations at this year’s International Property Show, taking place from 26-28 March at the Dubai World Trade Centre.

Snow Hill Wharf, developed by the Berkeley Group’s newest brand, St Joseph, comprises a total of 406 luxury apartments with 34 one-bedroom and 99 two-bedroom units available during this second sales phase.

Birmingham is one of the best-connected cities in the UK, thanks to AED14 billion of investment in transport infrastructure which includes the forthcoming high-speed railway network, HS2, which will cut journey times to London to just 49 minutes when completed in 2026. The new high-speed network will link Manchester and other Northern Powerhouse cities as part of the UK Government’s strategy to unlock the potential of the Northern England economy.

Further infrastructure redevelopment has taken place at Birmingham’s New Street Station, the Metro network expansion and the upgrade and expansion of Birmingham Airport – which is just 15 minutes from the city centre.

Situated in a stunning canal-side location, Snow Hill Wharf is just minutes from the city’s Colmore Business District, which is expected to attract several thousand HSBC and Deutsche Bank employees who have already started relocating to the city from the South following the banks’ decision to relocate back office teams to a more economic location.

Nick Witty, Managing Director, Chestertons MENA, said: “Birmingham is fast becoming a popular property investment opportunity for Middle East investors looking to diversify their UK-based property portfolio. Our most recent research has highlighted yields of 6% being achieved for one-bedroom units and 8.9% for two-bedroom units– which is considerably higher than in London and several other large cities in the UK.

“Strong yield prospects and capital growth has seen property prices in the city increase by 45% in the last decade, with further growth of 15.9% predicted over the next five years, an enticing proposition for many investors,” added Witty.

One of the main reasons for an increase in new build prices is a shortage of residential units in Birmingham. Driving the imbalance is the increasing rate of people moving to the city – in 2018 Birmingham was revealed as the most popular destination for those leaving London.

Tim Ridges, Head of Sales and Marketing at St Joseph, said: “Birmingham’s property market is on the rise. A growing appetite for high-quality homes in the UK’s second city has meant that the sales of Snow Hill Wharf have been exceedingly strong, with the waterside scheme attracting the attention of global buyers.

“The transformation of Birmingham is in full effect. As the city’s skyline evolves, so too will its people, with international companies like HSBC and PwC opening new offices and establishing an era of employment growth and prosperity,” he added.

Chestertons MENA will apply its wealth of experience in the MENA region to target UAE and Middle Eastern investors to showcase the second phase of the newly launched development. In addition to the high-quality build and design specifications, the apartments enjoy canal-side living ideal for walkers and joggers. Residents have access to exclusive facilities including a residents-only cinema, gym, sauna, steam room, meeting rooms and 24-hour concierge. Residents will benefit from a range of local amenities including a supermarket, shop and gym while the development is close to Snow Hill and New Street train stations, tram links and the national road network.

Prices start from AED1 million and include a mix of one, two and three-bedroom apartments. The development comprises five buildings within Phase Two including, the Fazeley and Colmore apartments slated for handover in Q3 2021 and Q1 2022, respectively.

Chestertons will be exhibiting on Stand H6-A-009.

-End Release-

Press release
June 2018
Immediate Release

RHT Wealth Holdings and Chestertons launch RHT Chestertons in Singapore with an eye on expanding Asian presence

Singapore – RHT Wealth Holdings and Chestertons are pleased to announce the launch of RHT Chestertons in Singapore.

Chestertons, one of the most established and respected real estate agencies worldwide, has signed an agreement with RHT Wealth Holdings, a leading professional services company offering multidisciplinary business solutions including, advisory and risk management, data risk management, governance and regulatory advisory and compliance in Singapore.

Founded in 1805, Chestertons is one of the foremost real estate firms in London with decades of real estate experience in the United Kingdom, Europe, the Middle East, and North Africa. It operates over 100 office locations extending across 19 countries worldwide.

This new alliance further extends the British company’s existing international real estate business and paves the way into new markets in Singapore and Southeast Asia, while expanding the RHT Group’s already diverse core services. With RHT Chestertons’ specialized real estate advisory services, clients will benefit from the best combined real estate and wealth management and planning solutions meeting their requirements.

RHT Chestertons will be a member of the RHT Group of Companies which comprise professional service companies specialising in business consultancy, finance, knowledge solutions, media and wealth management services.

Core Strengths and Focus on Regional Real Estate Opportunities for Investors

RHT Chestertons is a property consultancy firm providing a wide range of real estate services including acquisitions, disposals, leasing and sales and valuation across commercial, industrial, retail and residential asset classes. The team will be led by property veteran, Ricky Sims, who has over 20 years’ experience in property consultancy and management.

Commenting on the launch of RHT Chestertons, Ricky Sim, Non-Executive Chairman of RHT Chestertons, said, “Clients trust us to provide relevant solutions for their property needs. As investor appetite for property returns to the market, we believe there are attractive investment opportunities in Singapore which fit our strategy of focusing on niche segments within the market.

Meanwhile, our ties with Chestertons offer us exposure to the international real estate markets as well. Combined with our in-depth local knowledge and track record, we are able to leverage our established portfolio of local and international prime properties to offer investors a consistent flow of real estate opportunities.”

The company aims to serve a diverse range of clients comprising property owners, investors, institutions, and corporate occupiers both locally and globally. Two real estate markets, Indonesia and Vietnam, have caught the attention of regional and global investors. RHT Chestertons will look to capitalise on this growing appeal and is actively exploring opportunities to setup offices in Indonesia and Vietnam.

"By combining our resources and expertise, we will be able to access real estate opportunities globally with RHT Chestertons acting as the gateway to Asia Pacific and Chestertons offering her vast network in Europe, Middle East, and North Africa," says Salah Mussa, Chairman of Chestertons.

Integrated Wealth Offerings

RHT Chestertons is strategically positioned to offer RHT Wealth Group’s clients opportunities to generate superior returns from their real estate investments. With real estate advisory services, clients will have an additional element to their wealth planning and management solutions.

Commenting on the development, Patrick Lai, Chief Operating Officer of RHT Wealth Holdings, said, “Real estate is still the high net worth individual’s go-to safe haven. Having a real estate consultancy arm is part of our approach to create and deliver real value for our clients. Our model, leveraging on the crowdfunding and private equity space, will create a suite of integrated wealth offerings for our clients.”

-End Release-

Blog
May 2019

The Top 5 Golf Courses in Mauritius

If you’re looking for high quality golf courses, with jaw-dropping scenery and a range of luxury amenities to match, then look no further than the beautiful island of Mauritius. Home to many of the worlds top golf resorts, we’ve done the difficult job of curating the list down to the top 5. All you have to worry about planning which order you’re going to visit them in, and maybe practicing your swing.

Anahita Golf & Spa Resort
If you’re looking for the resort to really challenge and hone your golf skills, then look no further than Anahita Golf & Spa Resort. Home to 2 18-hold championship golf courses, designed by Ernie Els and Berhard Langer, Anahita perfectly combines top quality golf with unparalleled luxury. Surrounded by lush tropical gardens and crystal clear lagoon waters, make sure you also leave time to check out the other amenities such as exclusive beaches, and water sports centre. You’ll never want to leave.

Azuri Golf and Ocean Village
Home to a spectacular 9 hole signature par 3 championship Golf course, Azuri Golf and Ocean Village is the place to go if you’re after ‘golf in paradise’. Surrounded by spectacular views of the Riviere du Rempart, Azuri is known as of the most picturesque resort destinations in the world. The course itself has been designed to incorporate the natural features of the island. A good test, but enjoyable for all skill levels, makes it the perfect spot for a perfect day out with the family. You’re sure to be lining up for a second round.

Paradis Beachcomber Golf Resort & Spa
With its own 18-hole international golf course, as well as 3 championship courses in the near vicinity, Paradis Beachcomber Golf resort and spa is a true sporting heaven. The resort offers a golf academy that welcomes beginners and seasoned pros alike, making it the perfect place to refine your skills. Set against the famous Le Morne mountain, the spectacular scenery is the perfect backdrop to your game.

Shangri-La’s Le Touessrok Resort & Spa
The perfect combination of modern style and legendary history, Shangri-La’s Le Touessrok resort and spa is the perfect private hide away. Once you’ve tried your hand at the championship 18 hole golf course, you can relax in the renowned luxury hospitality the Shangri-La is known for. With stunning Ocean scenery, the resort perfectly embodies sophistication and style.

Long Beach Golf and Spa Resort
Opened in 2011, Long Beach Golf and Spa resort comes with access to the incredible lle aux Cerfs Golf Club. The perfect place to unwind after a game on one of their famed courses. The Resort is situated on one of the islands longest natural beaches, and also delivers views over the beautiful coral reef and Indian Ocean. With an extensive range of activities, you won’t be lost for things to do.

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Research, Proposals & Other Content

Campaign Proposals and Reports